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Do You Know the True Value of your Social Media ROI?

social media roiRecently, Mashable posted an article on how Google and Adobe are helping marketers determine the ROI on social media campaigns. Here’s our take on what you should be focusing on when it comes to social media ROI.

All companies, regardless of whether they’re a small mom-and-pop store or a major conglomerate, are looking to increase their social media numbers. However, making sense of the true value of those numbers are a completely different question.

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