This post is an excerpt from our ebook, “The CMO’s Guide to Competing on Content. For a free download, click here.
Have you heard the common phrase, “content is king”? Companies that are familiar with this saying are integrating content into their marketing strategies, allowing them to move beyond their competition. Content marketing strategies are no exception to B2B companies. Consistent, quality content facilitates an increase in traffic, creating a flow of visitors and prospective customers to your site.
Nowadays, companies understand the importance of having quality content on your site. In fact, many B2B companies make content marketing one of the key components of their online marketing strategies. Consider the following:
More than simply increasing the amount of webpages, creating content for your blog increases traffic as well. Companies that blog have 55% more traffic than those that do not, making blogging a valuable means of attracting visitors to your site. In addition, websites with more pages indexed by Google have more median monthly leads. This isn’t just a correlation: Google relies on the number of indexed pages when determining the PageRank of your site.