Inbound marketing is not online marketing, but it may look similar at first.
Everyone knows about online marketing: the practice of marketing products and services over the Internet. Many companies are already leveraging email marketing, online marketing and social media in order to target their audience. But what do you know about inbound marketing?
Inbound marketing relies on acquiring and nurturing leads, through tactics such as Search Engine Optimization, content and social media marketing. By offering prospective leads useful content, a marketer attracts leads to their company and cultivates them until they are sales-ready.
If you’re still confused about the definition of inbound marketing, consider the following example.